One of the best music streaming services, MixRadio has call it a day. Introduced in 2011 by Nokia, this Lumia exclusive service offered free (legal) music downloads. After the free period, users had an option to continue using song download service for a nominal fee or live with offline mixes. MixRadio had excellent algorithm that would recommend music based on your usage pattern. For instance, if you played too much Simple Minds and Spandau Ballet, it would cleverly throw Culture Club into the mix.
Developed in its London office, MixRadio was one of the most aesthetically pleasing app on Windows Phone. Especially, its bold colours, iconography, and minimalism are yet to be matched by a competing app. Another reason why it was better than other services is that it never nagged its users with adverts even in free version. However, it seems such decisions slimmed its survival chances.
After Nokia sold off its devices division to Microsoft, MixRadio went into the hands of Redmond guys. The software giant, then decided to offload MixRadio to the Korean brand Line. Why? Because the brilliant minds at Microsoft were convinced that the disaster named Xbox Music (now Groove Music) was a better service compared to MixRadio. A few months later, Line rolled out MixRadio service to Android and iOS, before flipping the switch on it. In a blog post, the company cited monetary reasons behind the closure of the service.
We are very sorry to say that MixRadio is closing today. pic.twitter.com/zY6Awy9kcv
— MixRadio (@MixRadio) March 21, 2016