Chinese manufacturer ZTE has commenced a fresh innings for its Nubia brand in India. The company has failed to gain any traction in the part. But, it is now wishful to turn the fortunes around with its new gaming smartphone, the Nubia Red Magic.
The course to redeem itself in the Indian market may not be easy for Nubia, as it faces stiff competition from more affordable phones that offer powerful hardware. The Poco F1 and the Honor Play may not sport a fancy design, but they mean business when it comes to gaming. What’s more, both these phones are priced just under Rs 20,000.
As mentioned earlier, the Poco F1 and the Honor Play look extremely boring for gaming hardware. The Asus ROG does deliver a killer design but costs a whopping Rs 69,000. This is where the Red Magic steps in and fills that gap. Priced at Rs 29,999 it has got a robust aluminium build with a distinct design.
The phone carries a hexagonal design pattern at the back. The accents around the camera and fingerprint sensor also completement this theme. The phone has a unique tapered mid portion at the back, which houses a customizable RGB LED strip. You can set it up for calls, messages, and reminders.
The Red Magic’s red accent slats not only look cool, but aid in dissipating the heat generated by the device. As a result, you get a sustained gaming performance. The bottom left groove holds a loudspeaker. The phone comes with a Dirac audio tech with a TAS2555 Amplifier built in.
The phone sports a 6-inch Full HD+ LCD display. The phone is powered by a 2017’s flagship chipset Snapdragon 835. That’s a little disappointing considering that the Poco F1 packs in a latest Snapdragon 845 chip. All is not lost though, as Nubia is using overclocked version of the Snapdragon 835 SoC (System on Chip). It is equipped by 8 GB LPDDR4X RAM and 128 GB UFS 2.1 internal storage. The phone also comes with a button to quickly enable the gaming mode. It not also squeezes out more performance, but also disables background processes, notifications, incoming calls to avoid distractions for during those intense gaming sessions.
On the photography front the handset sports an 8-megapixel front selfie shooter and a single rear camera which a 24-megapixel sensor with a wide f/1.7 aperture. The Indian variant of the Red Magic ships with stock Android 8.1 Oreo, unlike the Chinese version with the company’s heavily customized skin. The phone draws power from a 3,800 mAh battery. The phone supports fast-charging tech.
The Nubia Red Magic is available via Amazon. For early buyers, ZTE is offering free RedMagic Nerdz earphones to sweeten the deal.