The Italians are here, and they are vowing to take the Indian motorcycle industry by storm. Ducati, Aprilia, and MV Agusta are all looking to get a fair share from their premium offerings. Aprilia for that matter is one of the finest Italian motorcycle manufacturer. Known for its big mean machines such as the Aprilia RS V4 and the Tuono, the company has its roots going way back to 1945. Initially known as a bicycle and scooter company, Aprilia slowly started producing meaner motorcycles and also competing in several grand prix. Prolific racers (not racist) such as Max Biaggi, Valentino Rossi, and Jorge Lorenzo were once associated with Aprilia racing.
So what do they have here for us?
Unfortunately for motor-heads in India, the Italian company is not planning to unveil another fire-breathing machine on the Indian streets any time soon. The Pizza-people are looking to target the Indian scooter industry. The segment that is currently dominated by Honda Activa. It is a scooter that broke the 17 year old record sales set by the Hero Splendour. Honda Activa is currently the largest selling two wheeler in India. The only scooter to sell over 1 crore units.
Piaggio the parent company to Aprilia has been successful in bringing the Vespa brand in India. Despite having performance monsters in its line-up, Aprilia has not forgotten its roots. Little wonder then, it revealed the scooter SR 150 for the Indian market.
The Aprilia SR150 though a bit radical in its approach looks very Italian. With the twin pod headlight arrangement its trying to bring form with function. As it is expected to illuminate the roads better. Design though a bit compact like the Honda Dio but very sporty. So some blokes would be waiting to load it up with some aftermarket parts and enhance its appeal further.
The instrument cluster houses the speedometer, odometer and fuel guages. The rear view mirrors look like a direct swap from the Vespa however. Could do away with the production spec model however. The 14 inch multispoke black alloys are reminiscent of ‘Marchesini wheels’. They shod with 120 section beefy rubber on both the front and rear. Then, you have telescopic forks at the front housing the 200mm disc upfront. Rear braking is taken care off by 140 mm drum brakes. The engine is a 150cc mill direct swap from the Piaggio Vespa. Churning out 11.4bhp @7000 rpm and torque figures at 11.5NM @5500 rpm. Engine mated to a CVT automatic gearbox. Adding to the racy character of the scooter. Fuel tank said to take a maximum of 7 litres.
Seats should be comfortable for both the rider and pillion. Seat height at 775mm should do well with with most short riders. Smallish grab rails for the pillion. Seat fabric is done up in two tone colour scheme. In the press images, you can see Aprilia’s MotoGP racers trying their hands with the scooter and posing for you. However, we don’t recommend you to get down to your knees with this scooter on Indian roads though.
To sum it up, the Aprilia SR 150 is a sharp looking motorcycle. Throw in premium looks and tremendous brand value in the mix, and you get a cut above the rest. More importantly, an enticing offer price of Rs 65000 is a big plus. Aprilia has managed to keep prices low due to its production facility in Baramati, Maharashtra. However, it will have to face the heat from Honda, which is considered as a reliable brand in India.
With bookings to start shortly. Deliveries are said to commence in August this year. If you are in the market for a premium scooter with a powerful motor and brand value, look no further. You can add some Italian flavour to your garage soon.